{"title":"HELMYY","description":"\u003cp\u003eFounded in Bangkok in 2026, HELMYY is a design-led helmet brand created for urban life. Built around the idea that a helmet can be more than protective gear, HELMYY reimagines an everyday riding essential through thoughtful design, functionality, and personal style.\u003cbr\u003e Designed with the wearer in mind, HELMYY considers not only protection while riding, but also how a helmet looks, feels, and fits into everyday life. The HELMYY Core helmet is certified to Thai Industrial Standard TISI 369-2557 and can be paired with interchangeable shields and accessories, allowing each rider to create a combination that reflects their own style.\u003cbr\u003e Through functional design and creative collaborations, HELMYY brings a new perspective to an everyday object made for moving through the city.\u003c\/p\u003e","products":[],"url":"https:\/\/wearefriendfriend.com\/collections\/helmyy.oembed","provider":"FRIEND FRIEND","version":"1.0","type":"link"}