{"title":"SO MATCHA","description":"\u003cp\u003eSO MATCHA believes that what makes each matcha special begins long before it reaches the bowl. Every cup reflects the environment where the tea was grown, the care behind its cultivation, and the craftsmanship throughout the production process.\u003cbr\u003eRather than changing what nature provides, SO MATCHA focuses on revealing it. Each matcha is thoughtfully selected and organised to help you discover the unique character of different cultivars, growing regions, and production methods.\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0900\/5914\/5527\/collections\/8857130313225-4.jpg?v=1787577315","url":"https:\/\/wearefriendfriend.com\/collections\/so-matcha.oembed","provider":"FRIEND FRIEND","version":"1.0","type":"link"}