APFR

A Japan fragrance brand founded by Keita Sugasawa. Influenced by traditional fragrances, herbal medicine culture, natural philosophy, food, music, and art from around the world, the brand creates fragrances and expresses the brand's world by incorporating the delicate and subtle attention to detail of ancient Japan into contemporary designs.. We aim to provide products that are remembered in your head as an album that smells your daily life and emotions.