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Manasi 7 follows a clear idea: less, but better. The Stockholm-designed collection centres on richly pigmented creams that can be used across cheeks, lips and eyes, then mixed together to create more shades from a small number of pots.
The formulas are produced in small batches in Italy with certified-organic, natural and wild-harvested ingredients. Founder Susanne Manasi Persson is a makeup artist, so colour, texture and wear are never secondary to the clean formulation. The makeup bag becomes smaller without making makeup less expressive. One well-chosen colour can be worn several ways. That is the point of less, but better.