MR.ECO

Mr. Eco matches different lower-impact materials to different cleaning jobs. Cellulose absorbs, loofah scrubs, copper works on tougher pans and bamboo fibre makes a useful cloth.

The Italian brand keeps the packaging simple and FSC-certified, but performance remains the first test. Each material still has to work properly at the sink and last through repeated use. That specificity makes the environmental claim much more convincing.