RIEDEL

Riedel changed wine glassware by treating the shape of the bowl as part of tasting. The same wine can smell more open, feel more balanced or show more alcohol depending on how the glass directs aroma and where the liquid meets the mouth.

The Austrian house developed its varietal-specific glasses through side-by-side tastings rather than appearance alone. The idea can be tested immediately: pour one bottle into two shapes and compare. A separate glass for every grape is not necessary for everyone, but Riedel makes it easy to understand why a well-chosen glass can bring more from the wine.